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The TWG Difference
We don't implement CRM. We build Revenue Engines. On ServiceNow.
ServiceNow Workflows

Seamless Lead to Cash

Unified workflows. No more handoff failures between sales, billing, and service. One platform - unlocking business agility.

AI at scale - not pilots

Real-time Intelligence

AI in workflows — not bolted on to CRM. Decision support and proactive action driven by real-time revenue insights.

Legacy CRM Replacement

Transform Legacy CRM

Salesforce re-architected safely. Proven tools and playbooks to migrate revenue operations without disrupting the business.

Operating Leverage

Business value in <90 Days

Working workflows. Measurable outcomes. We work with you to prove value fast, then scale what works.

This isn't a tech stack.
It's revenue architecture.

Let's talk
ServiceNow

Lead-to-Cash Workflows

The AI-powered platform of action for revenue and service operations.

Revenue Engine on ServiceNow →
Revenue Infrastructure

Payments and Billing

Subscription, usage-based, and hybrid billing models built to scale.

Find out more →
Applied AI

Agentic Revenue Operations

AI agents embedded across quoting, fulfilment, and service workflows.

Find out more →

When to Bring Us In

When the deal needs more than implementation.

Legacy-CRM Is Failing

Salesforce or fragmented revenue tools are on the table. TWG brings the migration expertise, architecture playbooks, and transformation narrative to make it a strategic win.

AI Is a Priority But Stalling

The customer wants AI in revenue operations, but legacy architecture prevents it. We unblock AI by rebuilding the workflows it needs to operate in production.

Sales, CPQ & Order Can't Adapt

Sales, CPQ, billing, and service running across multiple systems with years of customization. We handle the complexity others avoid, or don't understand.

The Board Needs Outcomes

Not just another implementation. TWG helps frame CRM replacement as Revenue Engine transformation — a bigger, more strategic conversation with the board.

Real results. On your website.

8 wks

To Go-Live

25%

Faster Sales Cycle

30%

Lift in Qualified Leads

Zero

Net-New Applications

Case Study · Telecommunications

From Black Books to a Revenue Engine

Read the full story on ServiceNow.com →
MCNC team collaborating

"The combined offering from, and executed by The Whole Group, ServiceNow & Tenon, gave us that single solution we needed, delivering centralized data and transparency across all departments, fast."

— Jim Nester, CMO, MCNC

"Driving transformation across the front office is essential. Working closely with the ServiceNow team allows us to guide clients on what to adopt now and what to wait for in future releases."

— Jorge Watson, Head of Consulting, TWG

Where TWG Fits
in the Deal Cycle

Shape a rapid business outcome.

Pre-Sales

Shape the
Transformation

We help frame the opportunity — before it gets scoped as an implementation.

CRM replacement → Revenue Engine.
A bigger, more strategic deal.
Solution Design

De-Risk the
Architecture

We map the path from legacy CRM to ServiceNow revenue workflows.

Migration. Integration. AI.
Sequenced to minimize risk.
Implementation

Prove value
Fast

We deploy the first workflow in real operations, with real results.

Prove value in production.
Outcomes in <90 days.

Win The Big Deals

You see the opportunity.
We accelerate its impact.

Legacy CRM Replacement

Salesforce is Too Expensive

Licensing costs are rising, customisation is out of control, and the business is locked in. TWG architects the exit and builds the replacement on ServiceNow.

Revenue Complexity

Sales & CPQ Can't Adapt

Subscription, usage, hybrid — the current billing stack can't handle it. We modernise billing infrastructure as part of the ServiceNow Revenue Engine.

AI Acceleration

AI Stalling on Legacy CRM

The board has approved AI. The architecture doesn't support it. TWG rebuilds the revenue workflows that make production AI possible — on ServiceNow.

M&A Integration

Revenue Systems Don't Work

Two sets of CRM, CPQ and billing tools. Neither talks to the other. TWG consolidates onto ServiceNow and restores revenue visibility fast.

Customer Churn

Service Models Are Broken

Untapped expansion, churn happening silently, and no retention signals. TWG builds predictive service workflows that turn service into a revenue engine.

Board Challenges

Growth is Stalled

Boards need results, not technology - real competitive advantage. TWG builds revenue engines to drive revenue growth, cash velocity and brand loyalty.

Building a CommunityWith Events and Knowledge

Super-charge QBRs

Our Revenue and Service experts provide insight and support to make your deals impactful for customers — and you.

Get in touch →

Exclusive Events

Invite your customers to high-value events like our Revenue Engine Tour — where they get insight, and community.

See upcoming events →

Knowledge

Invite your customers to hospitality at our Knowledge Suite — a space to relax, and mix with other customers.

Get in touch →

ServiceNow is the Enterprise AI workflow platform.
We turn it into an AI-powered Revenue Engine.

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